OBAMA
ClientWebsite Creation
CategoryWhere gemological expertise meets the digital vintage market. OBAMA (Occasion Bijoux Anciens Montres Anciennes) is a specialized platform created by gemology experts from the renowned École de Bourg-La-Reine. Backed by the technical know-how of Atelier Pierre Feret, the client needed a digital solution that could facilitate both the sale of restored vintage treasures and the purchase of gold from individuals. We delivered a sophisticated e-commerce platform that bridges the gap between a traditional jewelry workshop and the modern digital buyer.
Transparency is the new luxury. The project required a dynamic system capable of handling unique, one-of-a-kind inventory while providing total transparency on pricing. We integrated a real-time Gold Market API that displays the current course of 18K gold (e.g., €65.24/gram), allowing users to understand the intrinsic value of their items immediately. The platform features a dual-interface: a catalogue for buyers to discover restored pieces, and a valuation portal for sellers looking to trade “Gold for Cash.”
Restoring trust in the second-hand market. Our goal was to replicate the trust of a physical appraisal online.
Trust Architecture: We designed the site to highlight the “Atelier Pierre Feret” lineage, ensuring users know every piece is inspected by professionals.
Smart Cataloging: We built a product comparison feature that displays the “Net Buyer Price” alongside the “Estimated New Value,” visually demonstrating the savings and value of vintage pieces.
Live Market Data: We implemented a custom widget that updates the gold price daily, positioning the brand as an honest, transparent broker.
" Reviving a jewel is about preserving a memory. Our digital platform allows us to offer the 'Right Price'—whether you are selling a family heirloom or buying a piece of history. Transparency is our greatest asset. "
FOUNDEROBAMA
Apps Maintenance
Apps Maintenance
Websites Creation
SEO Optimization
UI/UX Design
Web Marketing
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