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Moroccan Zellige Tiles

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MORESQUE ARTS

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With a legacy spanning over 50 years and 20,000+ projects across 30 countries, Moresque Arts creates world-class Moroccan Zellige tiles. However, their digital presence did not reflect the intricate, museum-quality nature of their physical products. Furthermore, they faced a massive technical hurdle: how do you translate a complex, heavy-freight inventory with thousands of variations (shapes, colors, and global shipping rules) into a seamless, modern e-commerce experience?

The Solution: Digital Preservation & Performance

We engineered a robust, high-performance platform that bridges the gap between traditional Fez artistry and modern digital retail.

  • Museum-Quality UI/UX: We designed a visual language using strategic white space to let the vibrant colors of the tiles breathe, ensuring the site felt curated rather than strictly commercial.

  • Complex E-commerce Architecture: We built a customized WooCommerce system capable of handling intricate product variations (from Classic Squares to Fishscale patterns) without slowing down site performance.

  • Advanced Shipping Logic: Implemented dynamic freight logic to calculate heavy shipping costs based on US Stock versus Global inventory.

  • B2B Integration: Developed a technical specification portal to support trade professionals, interior designers, and direct-to-consumer sales seamlessly.

working process

Digitizing a masterpiece requires a delicate touch. Our process began with a deep immersion into the brand’s history, understanding the vision of Master Artisan Mr. Ali Benlemlih. We focused on “Digital Preservation”—creating a UI/UX design that felt curated and museum-quality rather than commercial.

  1. Discovery: Mapping the 50-year history and defining the “Trade Program” logic.

  2. Design: Creating a visual language that uses white space to let the colorful tiles breathe.

  3. Development: Implementing custom shipping logic for heavy freight (US Stock vs. Global) and a dynamic product filtering system.

" At Moresque Arts, we don’t just create tiles—we tell stories. This website has become the digital canvas for our craft, allowing us to share our passion and culture with the world in a way we never thought possible. "

FOUNDERMR. ALI BENLEMLIH

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