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Moroccan Zellige Tiles

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MORESQUE ARTS

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Bringing 50 years of Moroccan heritage to the global digital stage. Moresque Arts, the vibrant branch of the illustrious Benlemlih Group, required a digital presence that matched the intricate beauty of their craftsmanship. With a legacy spanning over 50 years and 20,000+ projects across 30 countries, the challenge was to translate the tactile, historic art of Zellige into a seamless e-commerce experience. We designed a robust WooCommerce platform that bridges the gap between traditional Fez artistry and modern digital retail, allowing designers and homeowners worldwide to access authentic Moroccan tiles with ease.

A high-performance catalog for a massive inventory. The project required a sophisticated inventory management system to handle complex variations—from classic Squares and Rectangles to intricate Fishscale and Hexagonal patterns. We engineered a custom user journey that highlights the artisan nature of the product while providing the technical specifications needed for trade professionals. The result is a visually stunning, easy-to-navigate platform that supports both B2B trade programs and direct-to-consumer sales.

working process

Digitizing a masterpiece requires a delicate touch. Our process began with a deep immersion into the brand’s history, understanding the vision of Master Artisan Mr. Ali Benlemlih. We focused on “Digital Preservation”—creating a UI/UX design that felt curated and museum-quality rather than commercial.

  1. Discovery: Mapping the 50-year history and defining the “Trade Program” logic.

  2. Design: Creating a visual language that uses white space to let the colorful tiles breathe.

  3. Development: Implementing custom shipping logic for heavy freight (US Stock vs. Global) and a dynamic product filtering system.

" At Moresque Arts, we don’t just create tiles—we tell stories. This website has become the digital canvas for our craft, allowing us to share our passion and culture with the world in a way we never thought possible. "

FOUNDERMR. ALI BENLEMLIH

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