ART MAZE

Client

Website Creation

Category

Bridging nine generations of heritage with the modern luxury of the UAE. Art Maze is a haven where Moroccan traditional art blends with contemporary elegance. With a legacy spanning over nine generations and rooted in the Benlemlih family history, the brand needed a digital presence that reflected its prestige. Our task was to create a sophisticated WooCommerce platform that serves the UAE market, showcasing their exquisite collection of handmade Zellige, wood, and brass to a clientele that values exclusivity and history.

A digital gallery for timeless craftsmanship. With over 2,747 successful projects and a network of 131 skilled artisans, Art Maze required a robust catalog system. We engineered a high-performance e-commerce solution that handles complex product variations—from geometric Zellige patterns to custom wood carvings. The site was built to offer a seamless “concierge-level” user experience, featuring real-time order tracking and secure payment gateways (Visa/MasterCard/PayPal) tailored for the Middle East region.

working process

Preserving the fire of tradition in a digital age. Our approach was guided by the brand’s philosophy: “Tradition is not the worship of ashes, but the preservation of fire.”

  1. Cultural Immersion: We analyzed the brand’s 50-year history, from the Royal Palace of Morocco to modern projects like the Four Seasons, to define a “Luxury Heritage” visual identity.

  2. UX Design: We created a layout that balances intricate Andalusian patterns with clean, modern white space, ensuring the products remain the focal point.

  3. Localization: We implemented specific features for the UAE market, including currency integration (AED) and localized shipping logic for their 84+ delivery regions.

" The true beauty of art is not in its creation, but in the stories it carries across time. This platform allows us to share our family's nine generations of mastery with the world, blending our history with the future of design. "

FOUNDERART MAZE

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